Privacy Policy

As a customer of The Cheshire Horse, your trust is important to us. In order to preserve your trust, we want you to understand what personal information we may collect from you, how we use such information, and the choices you have regarding our use of this information. This Privacy Policy sets out how The Cheshire Horse uses and protects any information that you provide when you shop in our stores and/or use this website. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Cheshire Horse may change this policy from time to time by updating this page. This Privacy Policy is effective and was last updated on April 26, 2016.


Site Security

This site encrypts your credit card number and other personal information using Secure Socket Layer (SSL) technology. The information is encrypted on your computer, sent through the internet as jumbled code, and decoded on our secure server. It cannot be read in transit. In addition, only those employees and third parties who need access to your information in order to perform their duties are allowed such access.


What We Collect

Personal Information

If you place an order through or our retail stores, we will ask for your name, email address, shipping address, telephone number, and credit card information. We use this information to process and fulfill your order, as well as to notify you of your order status. If you respond to a contest, survey, or other promotional feature, we may ask for your name, address, email address, photos, social media usernames, or other personal information. The Cheshire Horse may also collect your information when you subscribe to our email newsletter or enroll in The Cheshire Horse Rewards. We do not collect any of this information unless it is voluntarily provided by you. The Cheshire Horse will never sell, rent, or share your personal information - including your email address - with any third parties without your express permission.

Non-Personal Information

In addition, we may also collect non-personally identifiable information, such as IP host address, pages viewed, browser type, duration and frequency of visits, and other data, and may aggregate any information collected in a manner which does not identify any individual.

Social Media Interactions

The Cheshire Horse invites you to socialize and share your purchases with your friends using social media tools such as Facebook, Twitter, Pinterest, and Instagram. If you choose to use these tools, you may be sharing certain profile elements, including your comments. This sharing is subject to each social media program's privacy policies.


We use cookies to better understand your interests to help us to improve the relevance of promotional messages. We do not share any personally identifiable information collected through the use of these cookies. For the exhaustive list of cookies we collect see the List of Cookies We Collect section.


How We Use Your Information

We will not share or disclose your information to anyone except as described in this Privacy Policy.

Enhanced Shopping Experience

We use the personal information that we collect to provide you with the best possible products and service. We may use your information to notify you of product recalls or safety issues, to process membership requests, or to respond to your comments, questions, or complaints. With your permission, we may send you marketing communications, advertisements, and other information you have chosen to receive regarding our products, services, marketing, or special events.

We may also use your personal information for our everyday business purposes such as service improvements, security, payment processing, analytics, operations, fraud detection and prevention, reporting, making back-ups, and legal compliance.


Our site may pass a cookie (a small file that is sent by a website to your system's hard drive and/or temporarily in your computer's memory). The purpose of a cookie is to tell the web server that you have returned to a particular page. The Cheshire Horse may use cookies to keep track of your status and contents of your shopping cart. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Accessing and Updating Your Personal Information

You may access and update your registration information and your preferences to receive email or other communications from us by sending an email to [email protected]. We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so.


List of Cookies We Collect

The table below lists the cookies we collect and what information they store.

Cookie name Cookie Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or about our privacy practices, please call us at 877-358-3001 or email us at [email protected].